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Why Did We Create This? 

What's the idea of sharing so much? 


We've built numerous cluster of teams with a lot of heart and grit. Bootstrapped our way through numerous challenges. Like many young companies do.

The one guiding force for us, however has been our belief in the way we wanted to see us grow.  Our values & policies define the way we work and for someone who has tumbled onto this site, know that there is a big part of us that's out here.


This was a difficult decision knowing how complex businesses are.

But if we are true to our word and work, we only see positives in keeping this site public. 

We'd love to see a bit of us in other companies especially when it comes to company culture. Considering we've learnt along the way, evolved into who we are and work very hard to practice what we preach, we see this as a move towards remaining transparent and grounded.

Incase you are wondering who 'we' are, we are a group of Agencies that go by Never Grow Up, Yellow Seed, SPRD & an agency collective initiative named Good Wave Foundation

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This is how it all started…

Started Never Grow Up, a Work Culture Consulting agency dedicated to the pursuit of happiness at work


Sowed a Yellow Seed in the competitive world of Digital Marketing as a Content First Agency

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Created a Return on Engagement (ROE) calculator that showcases the benefits of  employee engagement to companies


Beginning of a collective win starting with the title of Young Consultancy of the Year by the IPRCCA”

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Creator Mode - Read, See, Listen & consume content we’ve created in 24+ Content Formats, 10+ Regional Languages.

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First of our many awards, starting with “top small businesses of the year by Franchise India”

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Introduced a groundbreaking ‘patented’ survey tool called Happyness Quotient, offering a real-time indication of the organisational happiness level


After 2 years in stealth mode, unveiled SPRD, a Public Relations & Communications Consultancy, dedicated to SPRDing the good word

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The beginning of our accolade journey with the Gold award in the category Best Use of Social Media Brand in SAMMIES 2020 by Social Samosa 1-18.png

The Good Wave Foundation was born out of the efforts of an agency collective.


600+ hours of counselling availed till date.

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