These principles apply to professional use of social media on behalf of our company as well as personal use. Adhere to the guidelines set forth in your offer/ agreement with the company.

You are accountable for your actions and what you write and post. Use common sense and good judgment - your statements could have an impact on our company's reputation. Remember that what you post or publish may be public information for a long time. Be accurate, honest, and genuine and take responsibility for your mistakes. A conversational, personal tone often works best - similar to how you speak.

If you make a mistake, or someone questions a statement or claim you make, it's your responsibility to investigate it and respond. If appropriate, you should quickly correct any mistakes or provide any necessary clarifications. Respect others in your posts and discussions. Social media networks and online communication shouldn't be used to attack or insult the company, fellow team members, customers, vendors, contractors, suppliers and especially competitors. Don't make posts or comments that may be considered defamatory, obscene, libelous, threatening, harassing or embarrassing to others.

Be transparent. If you're writing or sharing content owned by the company, give due credit to the company. Disagree with another's opinion? Keep it appropriate and polite. If you find yourself in a situation that threatens to become antagonistic, refrain from becoming overly defensive and do not disengage from the conversation abruptly. If you're uncertain about whether to post or discuss something that's related to the company, seek the advice of your manager, or another appropriate person at our company in advance.

Don't disclose any confidential, proprietary or sensitive information regarding the company, our clients, team members, customers, vendors, contractors, and/or suppliers. Often, internal communications shouldn't be forwarded outside of our company. If you're uncertain whether information is meant to be private or internal, seek the advice of your manager. Don't comment on our legal matters, financial performance, competitors, strategy, or rumors unless you're specifically authorized to do so. It is critical that you avoid these topics unless you're an authorized company spokesperson. Social media networks, blogs and other types of online content sometimes generate press and media attention.

If members of the media, including journalists or bloggers, contact you about a statement that you made that might be considered sensitive, please refer them to an appropriate Media Relations contact unless you've been authorized to respond or speak on behalf of our company. Get appropriate permission before you refer to or post images of current or former team members, customers, vendors, or suppliers by name. Additionally, give credit appropriately if using a third party's copyrights or mentioning the source of copyrighted material, trademarks, service marks or other intellectual property.

Monitor your social media accounts periodically if you don't actively use them. Also, be mindful that social media sites sometimes are used to distribute malicious software or code, or "malware." If you think a link sent to you might be malware, don't click on it, as it could result in software or code being downloaded or installed on your own computer and/or our company networks. Avoid writing or posting anything that would embarrass the company or compromise your ability to do your job.

Assume that your professional life and your personal life will merge online regardless of your care in separating them. This is true for any business or company you work in. Clients do check on you every once in a while, to see if your actions can hurt their association with you. Even if you use privacy tools (determining who can view your page or profile, for instance), assume that everything you write, exchange, or receive on a social media site is public. Obscenities, profanity, vulgarities, and coarse language, even in their milder forms, should not be used. Using social media sites means that you (and the content you exchange) are subject to their terms of service. This can have legal implications.

Professional Use:

Remember that you're representing the company in your posts and content both online and offline. Do not replace an offending word with bracketed insertions such as [expletive deleted] or with hyphens or dashes, as this only invites the reader to fill in the blanks. The overall goal is to maintain a clean, dignified, and civil tone in all writing, online and offline.

Personal Use:

Your professional life and your personal life are intertwined in the online world, just as they are offline. Attempts, for instance, to distinguish your high school friends from your professional associates are fine, but in all spaces, one should adhere to the principle that as an employee you are responsible for maintaining our company’s credibility. Social media use shouldn't interfere with your responsibilities at the company. Our computer systems are to be used primarily for business purposes. While incidental personal use of our systems at work may be acceptable under certain circumstances, excessive use of our computer systems for social media networks, personal blogging or creating other types of online content for personal use or outside the scope of your work could result in the company limiting your ability to engage in these activities during work time.

If needed, clarify in a post or comment that you're expressing your own views and opinions and not those of our company. While this type of clarification probably won't be needed for most posts and comments, sometimes it will be important or necessary to distinguish between personal views and company views, depending on the topic. You are representing the entire organization when you post any content online or engage in social media on behalf of a client. We counsel clients and have confidentiality clauses built in on reputation issues and therefore must hold ourselves to a very high set of standards

Copyright Compliance

License Verification: Always verify that music, images, videos, text, and other content are appropriately licensed or free to use. This means checking the terms and conditions of use for each piece of content.

Platform Guidelines: Your responsibility is to strictly adhere to the community guidelines of each social media platform. This is crucial to avoid content removal or account suspension. Familiarize yourself with the policies of platforms like Instagram, Facebook, LinkedIn, Twitter, WhatsApp, etc. (refer to specific guidelines for further details).

Transparency and Credit

Disclosure: We trust you to do the right thing, every single time. Ensure that you disclose any sponsored content or partnerships. This includes tagging sponsored posts and mentioning partnerships in captions or posts. Always obtain written client permission via email before posting sponsored content.

Proper Credit: When using content created by others, always give appropriate credit to the original creators. For example, mention the photographer or musician in the caption. Music, especially by music labels or prominent artists or creators, is usually never copyrighted even if you give proper credit. Use music that is entirely copyright-free for commercial use. Always check the licensing terms to ensure compliance and avoid copyright infringement.

Do refer to the annexure document for platform specific guidelines as these too are a part of the overall policy.

What's Okay While Using AI Tools

Enhance Content Quality: Use AI tools to improve the quality of images, videos, and audio. AI can help edit, optimize, and refine content to make it more engaging.

Automate Routine Tasks: Use AI to automate routine tasks such as scheduling posts, responding to common queries, and managing repetitive tasks. This will help you save time and improve efficiency.

Analyse Data: Leverage AI to analyse social media metrics and user behaviour. AI can provide insights into trends, audience preferences, and content performance, helping you make data-driven decisions.

Personalise Content: Use AI to personalise content for your audience. AI can help create tailored messages and recommendations based on user data and preferences.

What's Not Okay While Using AI

Avoid Over-reliance: Do not rely solely on AI for content creation and management. AI should complement human creativity and judgement, not replace them.

Do Not Mislead: Ensure AI-generated content is accurate and does not mislead the audience. AI tools should be used ethically and responsibly to maintain trust and credibility. Give credit and mention it clearly that the image and content you use is built using AI

Respect Privacy: When using AI tools, be mindful of user privacy. Do not use AI to collect or analyze data in a way that violates privacy laws or user consent.

Avoid Building or Searching For Inappropriate Content: Do not use AI to generate content that is inappropriate, offensive, or violates platform guidelines. Always review AI-generated content before publishing.

Ethical Considerations

Transparency: Be transparent about the use of AI in content creation. Inform your audience if AI tools are used to generate or manage content.

Bias and Fairness: Ensure AI tools are used fairly and unbiasedly. Regularly review AI algorithms to prevent discriminatory or biased outcomes

The thumb rule for using AI is that if you do, make sure it’s for research purposes and not for final output, unless previously declared and approved by the client. If the output is any form of text, run multiple plagiarism checks before sharing anything.

You are responsible for what goes from your desk.

Over and above these notes, do note that the annexure on the page contains detailed information that forms a part of the overall policy.

The addendum includes :

• Platform specific guidelines

• Official Audio Resources and usage guides

• Guidelines for Images and other elements and

• Content Creation guidelines to ensure quality

Integrity is our only true currency and as such, non-compliance or failure to adhere to specific norms on usage of media may result in disciplinary action including suspension, or termination as outlined in the Zero Tolerance Policy of the company